Transport Minister Suriya Jungrungreangkit in Thailand has launched a campaign to improve motorcyclist safety, with a strong focus on encouraging both drivers and passengers to wear helmets. As part of the plan, individuals caught without helmets will be required to attend a safety course where they will watch videos highlighting the risks of not complying with helmet laws.

An important part of the campaign mandates that retailers must now sell two helmets with every new motorcycle, rather than just one, to ensure both drivers and passengers have access to protective gear. This initiative is aimed at reducing Thailand’s high rate of traffic fatalities.

Thailand has one of the highest road fatality rates in the world, particularly among motorcyclists. According to the World Health Organization (WHO), there were 25 traffic-related deaths per 100,000 residents in 2021. With a population of around 69.9 million, this translates to approximately 17,475 road fatalities over the year — averaging about 48 deaths per day.

The government has set a goal to halve the number of road deaths by 2027, and this new campaign is a key part of the strategy. Through these safety initiatives, the Transport Ministry hopes to significantly reduce the high fatality rates and make Thailand’s roads safer for everyone.

Facts about Traffic Accidents in Thailand

• High Accident Rates: Thailand ranks among the highest globally in traffic fatalities, especially among motorcyclists. Traffic accidents contribute significantly to the country’s death toll, according to WHO.
• Fatal Statistics: In 2021, Thailand reported 25 traffic-related deaths per 100,000 people, totaling approximately 17,475 fatalities, or an average of 48 deaths per day.
• Reduction Goals: The government aims to halve traffic-related deaths by 2027 through safety campaigns and stricter regulations.
• Common Causes: The leading causes of traffic accidents include lack of helmet use, speeding, and drunk driving. Motorcyclists are particularly vulnerable.
• Current Initiatives: The Transport Ministry’s new campaign emphasizes helmet use, encouraging all motorcyclists and passengers to wear helmets consistently to reduce the risk of fatal injuries.